I turn complex technology products into clear, compelling communication.
What I Do
Brand Strategy
Developing positioning, messaging frameworks, and narrative structure for complex technology products, from early-stage brand foundations to campaign-level communication systems.
Creative Direction
Leading creative across brand films, product videos, and campaign content, defining visual tone, audience framing, and communication structure from brief through delivery.
Video Production
Producing brand films, explainer videos, and campaign content, using AI-driven production workflows to move quickly from concept to finished edit.
Work
E2E Cloud Communicating AI Infrastructure
AyuSynk Communicating an AI-enabled Healthcare Product
Varaive Building an AI Brand Consistency Platform
MyShishu Building a Content Production System
Design
Design Image Generation and Graphic Design
About
Harrish Mara
Brand Strategy · Creative Direction · Video Production
Over four years across MedTech, AI infrastructure, and education, I've led brand films, narrative frameworks, and product communication for founders and leadership teams building complex products.
My work sits at the intersection of audience understanding, communication systems, and creative execution, from brief to delivery.
MedTech · Creative Direction · Brand Communication · IIT Bombay Backed
AyuSynk Communicating an AI-enabled Healthcare Product
Full creative ownership of a brand film for an AI-enabled medical device, built without a working prototype, used in the investor meeting that led to the company securing funding.
The Problem
AyuSynk was building an AI-enabled digital stethoscope backed by IIT Bombay. The brief was to create a single film that could work in investor presentations, on the website, and as a product explainer. The challenge: the cardio product being developed had no working prototype yet, only the existing digital stethoscope was available to shoot with.
The Thinking
I considered a straightforward product demo first, but quickly ruled it out. A demo of a device that didn't physically exist yet would have nothing real to show. Instead I structured the film in three simultaneous visual streams: centre, left, and right. The centre carried the main sequence, moving through the digital stethoscope, ECG integrations, and app footage I shot and edited directly. The left and right streams ran complementary footage in parallel, creating a sense of depth and motion without needing more product than we had. Stock footage of cardio devices, breathing patients, and monitoring equipment filled what the real product couldn't yet. Between each transition a circle with the AyuSynk brand colours and logo appeared briefly, keeping the brand present without interrupting the flow. The film was designed to loop automatically on the website.
What Was Built
Full creative ownership of the brand vision film, narrative structure, visual decisions, production direction, and final delivery. I also owned the design direction for the AyuSynk website revamp, making all decisions on visual language and brand consistency while working alongside an external agency. The Device App Explainer was shot and edited independently, full ownership from direction through to final cut.
Outcome
The film was used in the investor meeting that led to the company securing funding. It remains the lead brand asset on the AyuSynk homepage today.
Brand Vision Film
A three-layer brand film built to communicate an AI-enabled medical device across investor presentations and the company website. Shot and directed independently using stock footage, the existing stethoscope, and motion graphics to represent the full product vision.
Device App Explainer
A separate how-to video showing the device and app in use, covering the full workflow from setup to output. Shot and edited independently.
Website Design Direction
AI Infrastructure · Brand Communication · Product Communication · Creative Direction
E2E Cloud Communication Across a Fast-Moving Category
Product communication, competitive analysis, and AI video production for one of India's leading AI infrastructure companies. Built content systems where none existed, reduced sales friction, and helped clarify how the product was talked about across the team.
The Problem
E2E Cloud was growing fast in a technically complex category. The immediate problem was concrete: no clear product demo existed, the sales team was manually walking users through every step in every conversation, and no single team had the complete picture of what the product did or how to explain it. Product, sales, and marketing each had a piece of it.
Alongside this, the broader communication question was how to stand out in a category where every company led with specifications and assumed the audience already understood the technology.
The Thinking
For the product video, I started by talking to both the product team and the sales team separately. Product knew every technical step. Sales knew exactly where users got confused and what questions came up every time. Neither team alone had the full picture of what the video needed to do. I used product team inputs to ensure technical accuracy, and sales team inputs to decide what to emphasise and in what order, because those were the moments that actually mattered to users.
For the competitive analysis, I reviewed how companies in the AI infrastructure category used video to reach enterprise buyers, developers, and decision-makers. The pattern was consistent across the category: content was demo-heavy and feature-first, with no clear hook for an audience that hadn't already made up its mind. That finding shaped the communication direction for everything I worked on after.
What Was Built
The MyAccount product highlights video, built across three iterations with input from product and sales teams, approved by all stakeholders on the third pass. Multiple versions for different use cases and event demos. A competitive communication analysis covering the AI infrastructure category. A strategic brief on emerging AI production technology. Six AI-produced videos using Veo, HeyGen, Nano Banana, and ElevenLabs, taken from content brief through script development, prompt engineering, and final delivery.
Outcome
The product video reduced the need for manual user onboarding by giving sales a clear, accurate reference. AI production workflows established from zero. Communication assets delivered across a period of rapid category growth.
Sovereignty in AI
AI-produced brand communication piece on AI sovereignty. Script, prompts, and production handled end to end using Veo, Nano Banana, and ElevenLabs.
E2E MyAccount: Product Highlights
Product demo video built across three iterations with the product and sales teams. The first clear walkthrough of the product, used by the sales team to reduce manual onboarding conversations.
E2E Networks TIR Explainer
AI-produced explainer on the TIR AI compute platform. Not an ad, structured to inform and educate the target audience.
vLLM vs Triton
AI-produced technical comparison video explaining the difference between vLLM and Triton inference frameworks for a developer and technical buyer audience.
EdTech · Creative Direction · Product Communication · Content Production
MyShishu Building a Content Production System
Production leadership across multiple external agencies, coordinating internal and external teams to deliver a 60+ asset educational content library on time, to brief, and to a 95% stakeholder approval standard.
The Problem
MyShishu was building a parenting education platform where parents could purchase and watch educational content. The production challenge was coordination: three agencies across different projects at different times, with a combined internal and external team of around eight people, all working to a consistent brief and quality standard.
The Thinking
I managed the full production cycle, pre-production, production, and post-production, across all agency teams. The first agency we used didn't meet the quality standard, so rather than continuing to iterate on work that wasn't landing, I made the call to move on and find another team. Three agencies in total. Each change came down to the same factors: quality of output, reliability on timing, and whether the team understood the project well enough to deliver without constant correction. I oversaw editors, reviewed cuts, and iterated to final delivery. Before each shoot I worked directly with the CEO to review scripts and align on what each piece needed to communicate, not just what it needed to say.
What Was Built
Production management across three agencies and internal team members, coordinating briefs, shoots, edits, and reviews from start to finish. A QC and review process built from the ground up. 60+ educational content assets delivered on time and published to the platform for purchase and viewing.
Outcome
60+ assets delivered on time across multiple agencies. 95% stakeholder approval rating across curriculum and product teams. Content published live on the platform.
MyShishu, Brand Communication
Brand communication translating the platform's educational vision into clear, parent-facing communication.
Brand Consistency · AI Product · Brand Strategy · Early Stage
Varaive Building an AI Brand Consistency Platform
Varaive started from a pattern I kept seeing across clients: the product, the website, the pitch deck, and the LinkedIn page all described the same company differently. No one decided that should happen. It just did. I built a tool to diagnose exactly where the story breaks.
The Problem
As companies grow, their messaging fractures. Sales, marketing, and product each write in their own version of the brand. The website says one thing. The deck says another. The LinkedIn page is from two years ago. No one has a clear view of where the inconsistency is or how bad it has got.
Generic AI tools can rewrite a sentence but they don't know what your brand actually sounds like or what you said on your homepage last quarter. There's no memory to check against.
The Thinking
The Quick Review tool came first. A free, no-signup tool that scores brand consistency in under a minute. Based on what users need and what validation shows, the full Brand Review will be built to cover multi-source analysis across website, LinkedIn, and sales decks with detailed drift findings and actionable rewrites.
The product decision was to build Brand Memory as the foundation: a source of truth for positioning, tone, and audience that every analysis is checked against. Without it, a consistency score is just a number. With it, the rewrites are grounded in what the brand actually says it stands for.
What Was Built
A free Quick Review tool: paste any content, get a real consistency score and two high-impact rewrite examples instantly, no signup required. A Full Brand Review product: multi-source analysis across website, LinkedIn, and decks, with drift findings ranked by impact and senior-quality rewrites grounded in Brand Memory. Product strategy, positioning, UX, and AI workflow design, all led independently.
Current Status
Free tool live at varaive.com. Full Brand Review in early validation. Product built independently from problem identification through to working product.
The Product
Quick Review: paste any content, get a consistency score and rewrite examples in under a minute.
A set of poster designs across categories, product-led compositions with restrained typography.
Image Generation
Personal Project, Consistent Character Generation
A personal project exploring a consistent character across AI-generated shots, a mirrorless camera, the same person photographing a mountain landscape, journaling, packing camera gear, and heading out the door.
E2E Cloud
A set of AI-generated visuals produced for E2E Cloud across GPU cloud, sovereign cloud, and mobility themes.
Ready to make your product understood?
Tell me what you're building and what the communication challenge is. No pitch needed.
